An origami roof, Zen garden & outdoor urban forest: Frasers Hospitality's newest partnership
Vibrant communal spaces and sustainable materials feature in Japanese architect Kengo Kuma's Tokyo partnership with Frasers Hospitality, designed for millennial expatriates.
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“Kengo Kuma’s visual and intelligent understanding of the movement of space is evident in his architectural designs and choice of unique materials. His understanding of the psyche of the millennial traveller, which make up the majority of our guests at all our Capri by Fraser hotel residences, from Berlin to Brisbane, Singapore to Shenzhen, translates into social living spaces that captures the imagination,” said Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality.A generation known to seek out unique, memorable experiences, the Capri by Fraser brand acknowledges this through constant innovation in design spaces and how millennials will experience and engage with the local culture.With Kuma’s vision of challenging traditional urban spaces with Capri by Fraser, Ginza / Tokyo, the reinvention of the lobby by placing social spaces at street level will encourage guests to expand their interactions beyond the premises by engaging with the city outside and vice versa.“Kengo’s vision is very much in line with what we’ve set out to do from the start, in cutting through the conformity of typical hotels while anticipating the changing needs and preferences of the millennial in facilities, service and design. And together with Hirsch Bedner Associates, who have drawn inspiration from local Japanese elements like cranes and the ubiquitous bento box, guests can look forward to a unique design experience with social and personal spaces for every need. We hope our guests will enjoy the instagrammable and experiential ethos that is the Capri by Fraser brand,” added Mr Choe.The brand has also been meeting the demand for authenticity in cultural experiences through design, with each property’s aesthetics unique in reflecting its locality – modernity is paired with history in the use of current maps and old graphics of iconic buildings in Capri by Fraser, Berlin / Germany, while the use of rich colours and bold artwork at the China Square property in Singapore reflects the multicultural location of the upcoming hotel residence.Since its launch in 2012, Capri by Fraser has since grown to become Frasers Hospitality’s fastest-growing brand with 16 properties in 14 cities with over 3,500 rooms, owing to rising demand from millennial travellers. Not only will the brand’s entry into the Japanese market leverage the country’s record-breaking tourism boom, it is set to ride on the growing popularity of social apartments in Japan – a lifestyle trend blending work and play elements in communal living spaces.Capri by Fraser, Ginza / Tokyo will strengthen the Group’s presence in Tokyo, joining Fraser Suites Akasaka which is due to open in 2020. The two properties join Frasers Hospitality’s other property in Japan, Fraser Residence Nankai, Osaka which has been popular since it opened in 2010.
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