Two Citadines apart’hotel serviced apartments, located in Strasbourg (166 units) and Nantes (71 units) are scheduled to open in 2019. The development is a franchise by Singapore-based The Ascott Ltd with a local serviced residence provider, Aegide Domitys who specialise in serviced accommodation for the elderly.

Franchise operation

Having recently secured a Citadines-branded franchise contract in Brazil, it will be Ascott’s first European franchise operation “We have over 30 years’ experience in the serviced residence market in France where Citadines started its operations – 25 serviced residences and over 2,800 apartments.“As a leading serviced apartment owner and operator, we are keen to engage in ongoing collaboration with potential business partners. We see this development as a win-win partnership for both parties,” said Alfred Ong, Ascott’s managing director Europe.As developer and operator, Domitys will manage the construction, the operations, the pricing policy and local marketing of both residences. “The Aegide group is now positioned to seize new opportunities and create apart’hotels close to its senior serviced residences,” said Frédéric Walther, general manager of Aegide group.

Regional capitals

Currently operating more than 30,000 serviced residence units, with an additional 21,000 already under development, Ascott aims to increase its global footprint to comprise 80,000 units by 2020.Head of franchise Europe at Ascott, Frédéric Carré added, “Nantes, France’s sixth largest city is a new destination for Citadines. In Strasbourg we already have a property in the city centre performing well and having another property in a different location in the city will complement each other as they serve different customer segmentations. Those two regional capitals are both attractive for business and leisure guests.”For related news and features, visit our Serviced Apartments section.Access hundreds of global services and suppliers in our Online Directory  Get access to our free Global Mobility Toolkit