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In February, George Westwell, CEO of Cheval Collection, welcomed guests to the re-opening of Cheval Gloucester Park after an extensive two-year renovation project. Originally built in 1991 with four towers, the building has been stripped back to its shell and core. And what a transformation. The ground floor features a striking, herringbone design, marble floor and a chic welcome. There are 98 beautifully appointed apartments, including three five-bedroom, 232m penthouses with expansive views over Kensington and towards the city.

A nod to the twenties

The design team from 1508 have taken their inspiration from 1920s London, but this is very contemporary living with 10-gigabyte WiFi bearer in the building providing 10-gigabyte download and upload, to allow personal streaming and fast response to business needs. There is also an intimate 12-seater cinema and fitness area.This is a welcome your assignees and VIP business travellers won’t forget; fabulous new fixtures and fittings, delicious colour combinations such as forest green and navy, blue tones and touches of gold, exquisite lamps and lighting, luxurious fabrics and tasteful furniture with stylish kitchens. Gloucester Park is about feeling instantly at home in sought after, West London with the buzz of the South Kensington neighbourhood, its restaurants and shops, access to the Royal Parks, the V&A Museum and the Royal Albert Hall, handy for the Tube and with secure underground parking available.

Shared spaces to admire

What makes the Cheval Residences extra special and somewhere to feel at home, whether for a few days or a few months, are the intimate spaces to relax in downstairs. Stunning original artwork has been commissioned to welcome guests and sets the tone of their stay. Some are playful pieces like the Peter Pan book works by Lucy Claw inspired by the author J. M. Barrie and his connection with the area. Elisabeth Lecourt’s Tube Map transforms a dress bearing the iconic map – surely a conversation piece for international travellers. It is not surprising that horses feature strongly in Cheval’s commissions.Photographer Astrid Harrisson lived in Argentina, “Camera in one hand, reins in the other. It was high amongst the sierras that I found serendipity: freedom, nature and horses", she says. Sophie Derrick’s Negate & Gild uses both painting and photography, and is a stunning centrepiece to welcome guests. Other international artists represented include Christopher Wilcox, Heidi Lanino, Lisa Krannichfield and Diego Capella. There are also prints of the artwork in the apartments themselves.

Top-level concierge service

Appeal for business users and those starting an international assignment, Cheval Gloucester Park shares the same ethos and level of service rarely enjoyed outside the world’s finest hotels, offering a 24-hour concierge service to support any guests’ needs – from making personal travel arrangements and taking care of laundry to organising a chef to come in and cook in the apartments’ fully equipped kitchen to weekly maid service and linen and towel change. This will appeal to high-level international business users coming into London, as well as those at the start of an international assignment who want to get to know the prestigious neighbourhoods in West London.Cheval has more than 35 years’ experience in the serviced accommodation sector. It plans to open Cheval Maison, Frankfurt in 2022.

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