BridgeStreet launches new Stüdyo concept in Paddington

Global serviced accommodation provider BridgeStreet has formally unveiled the latest addition to its expanding UK portfolio in the heart of the capital.

Relocate Editorial

22 March 2017

Stüdyo Paddington by BridgeStreet is a 21-room affordable luxury concept, which aims to transcend traditional market and hospitality sectors to serve a wider clientele at the heart of London's amenities.In line with BridgeStreet's recent move to enable booking of its 65,000 living spaces across 60+ countries both directly and through multiple platforms – like GDS, AirBnB and Expedia – the new Stüdyo concept has broad appeal to business travellers, international assignees, leisure, family and students, offering an attractive destination at the heart of the city at an accessible price.

Bridging a gap in the market

Speaking to Relocate at Stüdyo Paddington’s launch, Sean Worker, BridgeStreet’s president and CEO, introduced the concept as fun and practical, and one that fills a real need in the market.“Stüdyo Paddington is delightful,” said Mr Worker. “It’s fresh and colourful, but whimsical and functional. It’s one of those places you want to tell your friends about.“There’s a big delta – a gap – in the marketplace that allows you to have a reasonably priced hospitality experience in a great location at a fair price, so you are getting a lot of value.”

Connectedness and community

The four-storey stucco townhouse in this favourable residential area is a stone’s-throw from Paddington mainline station and the Heathrow Express, with connections to the thriving Silicon Corridor hub cities of Reading and Oxford.Closer to home, the tranquil Regent’s Canal, Paddington Basin hub and the green space of Hyde Park are all within around a 10-minute walk. The location is also well connected to London’s other business centres, with both bus stops and tube stations very close to hand.Inside the property, which opened to guests on 1 March, Stüdyo Paddington by BridgeStreet’s branding makes the most of the property’s high ceilings that are characteristic of the period properties in this coveted part of town.The compact, standard and superior single and double rooms are relaxed, bright and airy. Private bathrooms are well specified and there is a communal laundry room.

The place for a sense of space

“From a trending perspective, the notion of space has changed," explained Mr Worker. “The space is around you, rather than what you sit in. No one cares now about comparing your room to my room. Now it’s about comparing what I was doing or what I remember, how close it was to work or the coffee shop, or riding around London in a Mini, or I was able to draw on the wall, or there was a communal dining table.“It’s also got nothing to do with age or Millennials or Baby Boomers. It’s got everything to do with ‘I want to try something different’.“This is a place I want to stay at because it’s fun, it’s bright, it’s a great location. I can go for a run in Hyde Park. I can get to the train station and walk around the corner to the Tube and I feel like I’ve got extra spending money. It feels good.“The other thing with our partner here is that we have really put effort into the bathrooms. So, you feel surprised. You are surprised you actually have a luxury bathroom. It’s high-spec and it’s rather confusing [at the price point]!”

The essentials to travel laid bare?

Perhaps in a nod to Paddington’s connections to the eponymous Peruvian orphan bear – as well as the vibrant local area’s own primrose-yellow branding – Stüdyo Paddington accent colour is a rich yellow. Discrete bee and honeycomb details further help to create a sense of place and space that brings the outside in, as well as whimsy and wonder.With free wi-fi throughout for guests, private and well-appointed double and single rooms clustered around a central communal kitchen area, Stüdyo Paddington’s branding brings to mind the idea of a hive: a space with lots of creativity, buzz and purpose.This theme is echoed with the living wall art. Guests can leave their impression on London and add to Stüdyo Paddington’s signature murals, further reflecting Stüdyo Paddington by BridgeStreet as the place to make your own for work and study, or to combine business and leisure with family members.With bookable breakfast boxes and the friendly reception desk open from 10am-10pm, BridgeStreet also offers a satisfaction guarantee: keys will be delivered on time, the location will be clean and comfortable and the internet will be ready to connect.Surprising, social and at the same time straightforward, Stüdyo Paddington by BridgeStreet looks set to pick up where the fictional Brown family left off. It brings the traveller home and looks after them while they are free to enjoy everything the locality offers.