SACO, the serviced accommodation provider, has today commenced expansion into Europe, launching sales of Wittenberg – its Amsterdam aparthotel opening in November.Wittenberg is the company’s newest property, and is designed for the discerning traveller looking for the comfort and autonomy of a residence with the personal service and character of a boutique hotel.

Where is it located?

The aparthotel is located on the eastern side of Amsterdam in the Plantage district, with a wide range of shops, restaurants and bars in the surrounding area, and only a short walk from the city centre.Zuidas, Amsterdam’s business district, is also a short commute away. The property, which overlooks the Nieuwe Keizersgracht Canal, is eighteenth century in origin, but contemporary within. Each of its 115 apartments has been restored and enhanced to reflect contemporary Dutch design, while preserving the Wittenberg’s authentic and original ethos, charm and character.Wittenberg, which caters for guests staying for a week or more, has a wide range of amenities including: 

• A mix of studio, 1 bedroom, 2 bedroom and 3 bedroom apartments
• Choice of apartment views over the canal, courtyards or garden
• 24/7 reception and onsite team
• On-site parking
• Bikes available for guests’ use
• Free high speed WIFI
• SMART TV with up to 72 channels
• Weekly cleaning

The property features beautiful indoor and outdoor spaces, including two central cobbled courtyards. All are exclusive to guests and are ideal for work, play, meetings, gatherings and for quiet down time. With this central location, SACO expects to cater for a wide range of traveller segments at the Wittenberg including extended stay corporate travel, projects, relocation, groups and leisure travel.

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Expansion into Europe

Stephen Hanton, CEO of SACO, said, “The launch of the Wittenberg marks a new chapter for SACO as we continue our impressive pace of growth in recent years, but now do so in new markets. Amsterdam is a strategically important location, and that is why we chose it as our first location in mainland Europe.“We wanted to set the bar high with our first property outside the UK. By combining our twenty years of expertise and with an incredible location and property, we believe the Wittenberg will be a true home for many business and leisure travellers in the years ahead.”Leading the Wittenberg’s team of 10 staff is general manager, Milo Smits, who joined SACO in July after over three years at Corendon Hotels and Resorts in Amsterdam.The launch of the Wittenberg represents the latest phase of growth for SACO, which is doubling in size with openings in Manchester, Dublin and Cambridge confirmed, others will be announced soon.Ben Harper, SACO’s commercial director, commented, “The news of this opening has been well received with clients from established corporate verticals such as banking and professional services, as well as growing sectors such as technology and creative. There is also a huge opportunity within the leisure space for guests looking for an alternative to traditional hotels when visiting Amsterdam.”In the past year, the company has opened four new properties: The Cannon – a SACO Aparthotel, SACO Fitzrovia and then Leman and Eden Locke in London and Edinburgh respectively, the first of SACO’s new aparthotel lifestyle brand. 

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Read Fiona Murchie's article on Where is the serviced apartment sector heading? – which discusses the future of serviced apartments and what the intervention of hotels in the sector means for its future – in the Summer 2017 issue of Relocate Magazine.

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